{"id":121,"date":"2020-10-14T17:12:00","date_gmt":"2020-10-14T20:12:00","guid":{"rendered":"https:\/\/blog.santaaquisicao.com.br\/?p=121"},"modified":"2020-10-21T16:20:05","modified_gmt":"2020-10-21T19:20:05","slug":"producao-de-conteudo-sua-empresa-precisa-disso","status":"publish","type":"post","link":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/10\/14\/producao-de-conteudo-sua-empresa-precisa-disso\/","title":{"rendered":"Produ\u00e7\u00e3o de conte\u00fado: Sua empresa precisa disso?"},"content":{"rendered":"\n<p>Produ\u00e7\u00e3o de conte\u00fado estende-se a in\u00fameros formatos como: Blog post, redes sociais, podcast, webinar, e-book, entre outros. \u00c9 tudo aquilo que fornece informa\u00e7\u00e3o para um determinado p\u00fablico sobre o seu produto ou servi\u00e7o. Sua empresa com todo esse material dispon\u00edvel na web, ter\u00e1 um excelente poder de influ\u00eancia na decis\u00e3o de compra do consumidor.<\/p>\n\n\n\n<p>Produ\u00e7\u00e3o de conte\u00fado estrat\u00e9gico e SEO s\u00e3o definitivamente t\u00e9cnicas que se complementam.<\/p>\n\n\n\n<p>Conte\u00fado estrat\u00e9gico concentra-se em <strong>entregar informa\u00e7\u00e3o relevante para a persona<\/strong>, j\u00e1 o SEO, permite que esse <strong>conte\u00fado seja encontrado de forma f\u00e1cil se destacando da concorr\u00eancia.<\/strong><\/p>\n\n\n\n<p>Na pr\u00e1tica, isso significa que se voc\u00ea quer ver seu site\/blog na <strong>primeira p\u00e1gina de busca do Google<\/strong>, precisa ter essas pr\u00e1ticas ativas em sua empresa.<\/p>\n\n\n\n<p><strong>Motivos para seu neg\u00f3cio iniciar com estrat\u00e9gia de conte\u00fado quanto antes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Relacionamento com sua marca: conte\u00fado tem o poder de criar um relacionamento com a sua audi\u00eancia.<\/li><li>Voc\u00ea se torna Autoridade: quando uma marca gera conte\u00fado, mostra o caminho e valida seus resultados, as pessoas adquirem confian\u00e7a e se identificam com o neg\u00f3cio.<\/li><li>Crescimento de qualidade: quando voc\u00ea gera valor, as pessoas te indicam naturalmente. O famoso boca a boca.<\/li><\/ul>\n\n\n\n<p><strong>Produ\u00e7\u00e3o de conte\u00fado X Inbound Marketing<\/strong><\/p>\n\n\n\n<p>Muito gente ainda confunde e acham que produ\u00e7\u00e3o de conte\u00fado e inbound marketing s\u00e3o a mesma coisa, mas a verdade \u00e9 que conte\u00fado trata-se de uma fatia do Inbound.<\/p>\n\n\n\n<p><strong>O que \u00e9 Inbound Marketing?<\/strong><\/p>\n\n\n\n<p>O objetivo principal do Inbound Marketing \u00e9 entrar em contato com pessoas que est\u00e3o no in\u00edcio do processo de compra de um determinado produto. A partir daqui, s\u00e3o acompanhados, atrav\u00e9s do conte\u00fado adequado a cada uma das fases do processo de compra e ao seu perfil, at\u00e9 \u00e0 concretiza\u00e7\u00e3o da transa\u00e7\u00e3o, sempre de forma \u201camig\u00e1vel\u201d.<\/p>\n\n\n\n<p>Ele tamb\u00e9m \u00e9 chamado de \u201cMarketing de atra\u00e7\u00e3o\u201d, por fazer com que o cliente venha at\u00e9 voc\u00ea ao inv\u00e9s do que era feito no Marketing tradicional.<\/p>\n\n\n\n<p><strong>O que \u00e9 Marketing de conte\u00fado?<\/strong><\/p>\n\n\n\n<p>Antes de tudo, precisamos entender uma coisa importante. Aquele tempo que \u00e9ramos obrigados a consumir apenas o que alguns canais (TV, Jornais e r\u00e1dios) produziam, acabou. Hoje, n\u00f3s como audi\u00eancia, temos o grande poder de escolher qual tipo de conte\u00fado queremos consumir e como responder a ele.<\/p>\n\n\n\n<p>Isso quer dizer, que seu neg\u00f3cio tamb\u00e9m virou um canal e pode criar o conte\u00fado exato que o seu p\u00fablico deseja. Que poder!<br>Pensando nisso, marketing de conte\u00fado \u00e9 uma estrat\u00e9gia com o objetivo de engajar sua persona (cliente ideal) e aumentar sua base de clientes e potenciais clientes.<\/p>\n\n\n\n<p>Voc\u00ea atrai, cria um envolvimento, gera valor para as pessoas de modo a criar um bom relacionamento e uma percep\u00e7\u00e3o positiva da sua marca e, assim, gerar mais neg\u00f3cios.<\/p>\n\n\n\n<p><strong>Etapas do funil de vendas<\/strong><\/p>\n\n\n\n<p>J\u00e1 comentamos que a produ\u00e7\u00e3o de conte\u00fado \u00e9 uma das principais fatias do Inbound Marketing.<\/p>\n\n\n\n<p>Mas como funciona a produ\u00e7\u00e3o de conte\u00fado focada no Inbound Marketing?<\/p>\n\n\n\n<p>Em geral, esse tipo de material se baseia nas etapas do funil de vendas que s\u00e3o: Topo de Funil, Meio de Funil e Fundo de Funil<\/p>\n\n\n\n<p>Leia: <a href=\"http:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/10\/05\/conteudo-estrategico-qual-formato-para-cada-etapa-do-funil\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conte\u00fado estrat\u00e9gico: qual formato utilizar para cada etapa do funil?<\/a><\/p>\n\n\n\n<p><strong>Lembre-se, s\u00f3 com conte\u00fado relevante voc\u00ea conseguir\u00e1 diferenciar sua empresa da concorr\u00eancia em um mercado t\u00e3o competitivo como o atual e chamar a aten\u00e7\u00e3o dos seus poss\u00edveis clientes.<\/strong><\/p>\n\n\n\n<p>Existe ag\u00eancia de marketing respons\u00e1vel em gerar conte\u00fado estrat\u00e9gico.<\/p>\n\n\n\n<p><strong>Se voc\u00ea tem tido dificuldades nesse desafio, entre em contato com a <a href=\"https:\/\/santaaquisicao.com.br\">Santa Aquisi\u00e7\u00e3o<\/a>, n\u00f3s podemos ajudar seu neg\u00f3cio!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produ\u00e7\u00e3o de conte\u00fado estende-se a in\u00fameros formatos como: Blog post, redes sociais, podcast, webinar, e-book, entre outros. \u00c9 tudo aquilo<\/p>\n","protected":false},"author":1,"featured_media":141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[8],"tags":[],"class_list":["post-121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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