{"id":16,"date":"2020-10-05T14:33:08","date_gmt":"2020-10-05T17:33:08","guid":{"rendered":"http:\/\/blog.santaaquisicao.com.br\/?p=16"},"modified":"2020-11-05T18:24:12","modified_gmt":"2020-11-05T21:24:12","slug":"o-que-e-seo","status":"publish","type":"post","link":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/10\/05\/o-que-e-seo\/","title":{"rendered":"O que \u00e9 SEO (Search Engine Optimization)?"},"content":{"rendered":"\n<h2 class=\"has-normal-font-size wp-block-heading\"><strong>O Google para fazer com que a sua p\u00e1gina seja encontrada pelas pessoas utiliza um recurso de indexa\u00e7\u00e3o.<\/strong><\/h2>\n\n\n\n<p>Certo. Mas o que \u00e9 SEO e o que ele tem a ver com isso?<\/p>\n\n\n\n<p>Al\u00e9m de voc\u00ea, existem outras milhares de pessoas criando sites e que tamb\u00e9m desejam que suas publica\u00e7\u00f5es apare\u00e7am para os usu\u00e1rios, isso gera uma alta concorr\u00eancia. Partindo desse princ\u00edpio, como fazer ent\u00e3o uma p\u00e1gina ficar \u00e0 frente de outras p\u00e1ginas?<\/p>\n\n\n\n<p>E a\u00ed que entra o SEO (Search Engine Optimization), isto \u00e9, otimiza\u00e7\u00e3o para os motores de busca. Em outras palavras, seria conjunto de t\u00e9cnicas que influenciam os algoritmos do Google e outros buscadores a definir o ranking de uma p\u00e1gina para determinada palavra-chave (inten\u00e7\u00e3o de busca) que foi pesquisada.<\/p>\n\n\n\n<p>Neste artigo voc\u00ea encontrar\u00e1<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#aumente-seu-trafego-com-seo\">Aumente seu Tr\u00e1fego com SEO<\/a><\/li><li><a href=\"#geracao-de-leads\">Gera\u00e7\u00e3o de Leads<\/a><\/li><li><a href=\"#aumentar-vendas-com-seo\">Aumentar vendas com SEO<\/a><\/li><li><a href=\"#influencia-na-decisao-de-compra\">Influ\u00eancia na decis\u00e3o de compra e SEO<\/a><\/li><li><a href=\"#beneficios-do-seo\">Benef\u00edcios do SEO para o seu site e blog.<\/a><\/li><\/ul>\n\n\n\n<p>Leia tamb\u00e9m <a href=\"http:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/10\/12\/como-escolher-palavras-chave\/?preview_id=97&amp;preview_nonce=f196c16172&amp;preview=true&amp;_thumbnail_id=143\">Como escolher palavras-chave<\/a><\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\" id=\"aumente-seu-trafego-com-seo\"><strong>1. Aumente seu Tr\u00e1fego com SEO<\/strong><\/h2>\n\n\n\n<p>Se voc\u00ea possui um site legal, com informa\u00e7\u00f5es detalhadas, preocupado com a experi\u00eancia do usu\u00e1rio e com imagens otimizadas, n\u00e3o teria motivo algum para o Google n\u00e3o te considerar relevante e come\u00e7ar a indicar voc\u00ea, certo?<\/p>\n\n\n\n<p>E a indica\u00e7\u00e3o \u00e9 mostrar sua empresa para as pessoas que realmente enxergam valor em seus produtos e servi\u00e7os.<\/p>\n\n\n\n<p>O que nos leva ao segundo benef\u00edcio do SEO.<\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\" id=\"geracao-de-leads\"><strong>2. Gera\u00e7\u00e3o de leads<\/strong><\/h2>\n\n\n\n<p>Sabe de onde vem o maior n\u00famero de visitantes do seu site? Dos mecanismos de busca.<\/p>\n\n\n\n<p>Ent\u00e3o qual seria o objetivo principal da sua estrat\u00e9gia no digital?<\/p>\n\n\n\n<p>Conquistar um excelente posicionamento nas paginas de buscas (como o Google) para atrair para sua p\u00e1gina uma boa quantidade de leads em potencial.<\/p>\n\n\n\n<p>Quanto mais voc\u00ea investir em SEO, mais qualificado \u00e9 o tr\u00e1fego e mais chances de convers\u00e3o voc\u00ea ter\u00e1.<\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\" id=\"aumentar-vendas-com-seo\"><strong>3. Aumentar Vendas com SEO<\/strong><\/h2>\n\n\n\n<p>Quando voc\u00ea aposta no SEO, realiza testes e avalia resultados com alta frequ\u00eancia, consequentemente ter\u00e1 um aumento de leads em sua base e maiores chances de dobrar as vendas.<\/p>\n\n\n\n<p>Hoje voc\u00ea trabalha em plantar sementes, para amanh\u00e3 colher resultados.<\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\" id=\"influencia-na-decisao-de-compra\"><strong>4. Influ\u00eancia na decis\u00e3o de compra e SEO<\/strong><\/h2>\n\n\n\n<p>N\u00e3o sei se voc\u00ea sabe, mas os brasileiros s\u00e3o mais propensos a comprar em sites de busca org\u00e2nica do que em links patrocinados.<\/p>\n\n\n\n<p>As pessoas sabem que os primeiros da lista est\u00e3o ali porque pagaram pelo espa\u00e7o, se pagaram n\u00e3o significa que s\u00e3o melhores, apenas que possuem dinheiro para investir.<\/p>\n\n\n\n<p>Se a sua empresa centraliza apenas em investimento de an\u00fancio, pode perder aquela grande camada que n\u00e3o clica em an\u00fancio.<\/p>\n\n\n\n<p>O que indicamos \u00e9: Fa\u00e7a an\u00fancios, mas deposite mais da metade dos seus esfor\u00e7os em fazer seu site aparecer de forma org\u00e2nica tamb\u00e9m.<\/p>\n\n\n\n<p>Assim, voc\u00ea dobrar\u00e1 as chances de cliques e atrair o cliente ideal.<\/p>\n\n\n\n<p><strong>Agora que voc\u00ea j\u00e1 sabe um pouco mais de SEO, percebeu como ele \u00e9 fundamental para sua presen\u00e7a na web.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Google para fazer com que a sua p\u00e1gina seja encontrada pelas pessoas utiliza um recurso de indexa\u00e7\u00e3o. Certo. Mas<\/p>\n","protected":false},"author":1,"featured_media":115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[6],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 SEO (Search Engine Optimization)? - Blog Santa Aquisi\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Quando voc\u00ea aposta em estrat\u00e9gias de SEO, consequentemente ter\u00e1 um aumento de leads em sua base de clientes. 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