{"id":320,"date":"2020-11-16T11:00:31","date_gmt":"2020-11-16T14:00:31","guid":{"rendered":"https:\/\/blog.santaaquisicao.com.br\/?p=320"},"modified":"2020-11-21T23:24:40","modified_gmt":"2020-11-22T02:24:40","slug":"qual-o-roi-do-marketing-digital","status":"publish","type":"post","link":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/","title":{"rendered":"Qual \u00e9 o ROI do Marketing Digital?"},"content":{"rendered":"\n<p>\u00c9 muito comum os clientes perguntarem sobre o <strong>ROI<\/strong> (retorno do investimento) das a\u00e7\u00f5es de Marketing Digital e Marketing de Conte\u00fado quando est\u00e3o negociando a terceiriza\u00e7\u00e3o desses servi\u00e7os.<\/p>\n\n\n\n<p>Isso \u00e9 perfeitamente compreens\u00edvel. Os s\u00f3cios ou a diretoria buscam sempre por essa resposta quando est\u00e3o contratando marketing de conte\u00fado, afinal ningu\u00e9m quer investir em a\u00e7\u00f5es de qualquer tipo para a empresa sem alguma expectativa de retorno.<\/p>\n\n\n\n<p>Esse retorno, inicialmente, \u00e9 bem relativo de medir, pois, pode depender de v\u00e1rios fatores internos e alheios ao neg\u00f3cio, ent\u00e3o trago aqui alguns dados do mercado para trazer mais clareza. Como diz o dito popular, contra fatos, n\u00e3o existem argumentos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>53% dos usu\u00e1rios brasileiros passam mais de seis horas por dia conectados, segundo a <a href=\"https:\/\/rockcontent.com\/br\/blog\/estatisticas-marketing-de-conteudo\/\">ESET<\/a>, empresa de seguran\u00e7a online.<\/li><li>90% dos usu\u00e1rios n\u00e3o se decidiram sobre a compra de uma marca espec\u00edfica antes de realizar uma pesquisa online, segundo a Hubspot<\/li><li>Neg\u00f3cios que usam o Marketing de Conte\u00fado apresentam 1,3 vez mais visitas, segundo a Rock Content<\/li><li>1,4 vezes mais leads foram gerados para neg\u00f3cios que adotaram o Marketing de Conte\u00fado em sua estrat\u00e9gia, segundo estudo da Rock Content.<\/li><li>Segundo o Instagram, 347 mil scrolls (movimento de baixar a tela) s\u00e3o feitos na rede a cada minuto<\/li><\/ul>\n\n\n\n<p>Se esses argumentos ainda n\u00e3o te convenceram que o investimento em produ\u00e7\u00e3o de conte\u00fado para canais digitais \u00e9 retorno certo, permita-me fazer algumas considera\u00e7\u00f5es a mais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e3o investir em Produ\u00e7\u00e3o de Conte\u00fado \u00e9 perder oportunidades di\u00e1rias de vendas.<\/h3>\n\n\n\n<p>Hoje, o pior <strong>ROI do Marketing Digital <\/strong>que uma empresa poder\u00e1 ter no digital \u00e9 continuar sem uma presen\u00e7a online marcante e de qualidade, deixando de executar essas a\u00e7\u00f5es ou, ainda pior, realizando a\u00e7\u00f5es sem estrat\u00e9gia de conte\u00fado, desse modo, somente desperdi\u00e7ando tempo, esfor\u00e7o da equipe e recursos internos.<\/p>\n\n\n\n<p>Al\u00e9m disso, a disponibiliza\u00e7\u00e3o de conte\u00fado educativo ou informativo sobre seu produto\/servi\u00e7o, reduzir\u00e1 seus custos de aquisi\u00e7\u00e3o de cliente <strong>(CAC)<\/strong>, por diminuir os esfor\u00e7os da equipe de vendas, que trabalhar\u00e3o com prospectos mais informados e propensos a adquirir de sua empresa por conhecer seus benef\u00edcios e terem mais confian\u00e7a em sua organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Um grande ponto de aten\u00e7\u00e3o e que muitas dessas empresas est\u00e3o deixando fora das contas, s\u00e3o os custos de perda de oportunidades que t\u00eam diariamente simplesmente pelo fato de n\u00e3o terem uma estrat\u00e9gia de gera\u00e7\u00e3o de conte\u00fado. Como calcular os incont\u00e1veis contratos perdidos diariamente por estar invis\u00edvel ao p\u00fablico certo nessas rolagens?<\/p>\n\n\n\n<p>\u00c9 n\u00edtido que <strong>o mundo j\u00e1 est\u00e1 hiper conectado<\/strong> e \u00e9 impens\u00e1vel imaginar atualmente um cidad\u00e3o, principalmente dos grandes centros urbanos, sem um Smartphone na m\u00e3o para solucionar seus desafios di\u00e1rios, portanto, esse investimento em produ\u00e7\u00e3o de conte\u00fado \u00e9 deixar sua solu\u00e7\u00e3o vis\u00edvel para os consumidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados do Marketing Digital e do Marketing de Conte\u00fado<\/h2>\n\n\n\n<p>\u00c9 importante lembrar que toda a\u00e7\u00e3o estrat\u00e9gica dentro do Marketing Digital e Marketing de Conte\u00fado \u00e9 como se fosse uma engrenagem em um sistema maior. Quanto mais delas forem adicionadas na \u201cm\u00e1quina\u201d, maiores e mais r\u00e1pidos os resultados obtidos na campanha.<\/p>\n\n\n\n<p>Veja abaixo todos os canais que sua empresa pode trabalhar para garantir melhores resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Redes Sociais: Facebook, Instagram, Linkedin, Pinterest, etc.<\/li><li>Site<\/li><li>Blog<\/li><li>E-mail Marketing<\/li><li>Tr\u00e1fego Pago: Google Ads<\/li><\/ul>\n\n\n\n<p>Cada canal tem suas caracter\u00edsticas espec\u00edficas e dever\u00e1 ser trabalhado com planejamento e estrat\u00e9gia para alcan\u00e7ar o melhor retorno.<\/p>\n\n\n\n<p>Se ainda estava em d\u00favida se sua empresa deveria investir na produ\u00e7\u00e3o de conte\u00fado para garantir uma maior presen\u00e7a online, espero que estes argumentos possam ter sanado e que comece hoje mesmo sua estrat\u00e9gia digital.<\/p>\n\n\n\n<p>Portanto, agora que j\u00e1 reconheceu a import\u00e2ncia do uso dessa estrat\u00e9gia e viu o quanto ela poder\u00e1 ajudar sua empresa a alcan\u00e7ar melhores resultados, acompanhe sempre nossos conte\u00fados e dicas no Blog e <strong>conte sempre com a Santa Aquisi\u00e7\u00e3o para implement\u00e1-la<\/strong> e come\u00e7ar hoje mesmo a atrair seu cliente ideal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 muito comum os clientes perguntarem sobre o ROI (retorno do investimento) das a\u00e7\u00f5es de Marketing Digital e Marketing de<\/p>\n","protected":false},"author":1,"featured_media":324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[4],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual \u00e9 o ROI do Marketing Digital? - Blog Santa Aquisi\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"O ROI do Marketing Digital \u00e9 considerado a m\u00e9trica mais importante para as empresas come\u00e7arem a investir na produ\u00e7\u00e3o de conte\u00fado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 o ROI do Marketing Digital? - Blog Santa Aquisi\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"O ROI do Marketing Digital \u00e9 considerado a m\u00e9trica mais importante para as empresas come\u00e7arem a investir na produ\u00e7\u00e3o de conte\u00fado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Santa Aquisi\u00e7\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Santa-Aquisi%c3%a7%c3%a3o\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T14:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-22T02:24:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/11\/roi-de-marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"blogsantaaquisicao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"blogsantaaquisicao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/\"},\"author\":{\"name\":\"blogsantaaquisicao\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#\\\/schema\\\/person\\\/b6be3878b1da5d360f78eaa568ddd04b\"},\"headline\":\"Qual \u00e9 o ROI do Marketing Digital?\",\"datePublished\":\"2020-11-16T14:00:31+00:00\",\"dateModified\":\"2020-11-22T02:24:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/\"},\"wordCount\":707,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/roi-de-marketing.jpeg\",\"articleSection\":[\"Estrat\u00e9gia\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/\",\"url\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/\",\"name\":\"Qual \u00e9 o ROI do Marketing Digital? - Blog Santa Aquisi\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/roi-de-marketing.jpeg\",\"datePublished\":\"2020-11-16T14:00:31+00:00\",\"dateModified\":\"2020-11-22T02:24:40+00:00\",\"description\":\"O ROI do Marketing Digital \u00e9 considerado a m\u00e9trica mais importante para as empresas come\u00e7arem a investir na produ\u00e7\u00e3o de conte\u00fado.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/roi-de-marketing.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/roi-de-marketing.jpeg\",\"width\":1000,\"height\":667,\"caption\":\"Qual o ROI de Marketing Digital? Pergunta comum dos empres\u00e1rios e diretoria ao investirem em produ\u00e7\u00e3o de conte\u00fado.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/2020\\\/11\\\/16\\\/qual-o-roi-do-marketing-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qual \u00e9 o ROI do Marketing Digital?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#website\",\"url\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/\",\"name\":\"Blog Santa Aquisi\u00e7\u00e3o\",\"description\":\"Ag\u00eancia de Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#organization\",\"name\":\"Santa Aquisi\u00e7\u00e3o - Blog\",\"url\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Logo_Santa_V_1080x1080.png\",\"contentUrl\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Logo_Santa_V_1080x1080.png\",\"width\":1080,\"height\":1080,\"caption\":\"Santa Aquisi\u00e7\u00e3o - Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Santa-Aquisi\u00e7\u00e3o\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/#\\\/schema\\\/person\\\/b6be3878b1da5d360f78eaa568ddd04b\",\"name\":\"blogsantaaquisicao\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bad57e1121c948e40530baf23d9c95b4f265ce4df4a71fc303a81e5b036d6b66?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bad57e1121c948e40530baf23d9c95b4f265ce4df4a71fc303a81e5b036d6b66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bad57e1121c948e40530baf23d9c95b4f265ce4df4a71fc303a81e5b036d6b66?s=96&d=mm&r=g\",\"caption\":\"blogsantaaquisicao\"},\"sameAs\":[\"http:\\\/\\\/blog.santaaquisicao.com.br\"],\"url\":\"https:\\\/\\\/blog.santaaquisicao.com.br\\\/index.php\\\/author\\\/blogsantaaquisicao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qual \u00e9 o ROI do Marketing Digital? - Blog Santa Aquisi\u00e7\u00e3o","description":"O ROI do Marketing Digital \u00e9 considerado a m\u00e9trica mais importante para as empresas come\u00e7arem a investir na produ\u00e7\u00e3o de conte\u00fado.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/","og_locale":"pt_BR","og_type":"article","og_title":"Qual \u00e9 o ROI do Marketing Digital? - Blog Santa Aquisi\u00e7\u00e3o","og_description":"O ROI do Marketing Digital \u00e9 considerado a m\u00e9trica mais importante para as empresas come\u00e7arem a investir na produ\u00e7\u00e3o de conte\u00fado.","og_url":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/","og_site_name":"Blog Santa Aquisi\u00e7\u00e3o","article_publisher":"https:\/\/www.facebook.com\/Santa-Aquisi%c3%a7%c3%a3o","article_published_time":"2020-11-16T14:00:31+00:00","article_modified_time":"2020-11-22T02:24:40+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/11\/roi-de-marketing.jpeg","type":"image\/jpeg"}],"author":"blogsantaaquisicao","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"blogsantaaquisicao","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/"},"author":{"name":"blogsantaaquisicao","@id":"https:\/\/blog.santaaquisicao.com.br\/#\/schema\/person\/b6be3878b1da5d360f78eaa568ddd04b"},"headline":"Qual \u00e9 o ROI do Marketing Digital?","datePublished":"2020-11-16T14:00:31+00:00","dateModified":"2020-11-22T02:24:40+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/"},"wordCount":707,"commentCount":0,"publisher":{"@id":"https:\/\/blog.santaaquisicao.com.br\/#organization"},"image":{"@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/11\/roi-de-marketing.jpeg","articleSection":["Estrat\u00e9gia"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/","url":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/","name":"Qual \u00e9 o ROI do Marketing Digital? - Blog Santa Aquisi\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/blog.santaaquisicao.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/11\/roi-de-marketing.jpeg","datePublished":"2020-11-16T14:00:31+00:00","dateModified":"2020-11-22T02:24:40+00:00","description":"O ROI do Marketing Digital \u00e9 considerado a m\u00e9trica mais importante para as empresas come\u00e7arem a investir na produ\u00e7\u00e3o de conte\u00fado.","breadcrumb":{"@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#primaryimage","url":"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/11\/roi-de-marketing.jpeg","contentUrl":"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/11\/roi-de-marketing.jpeg","width":1000,"height":667,"caption":"Qual o ROI de Marketing Digital? Pergunta comum dos empres\u00e1rios e diretoria ao investirem em produ\u00e7\u00e3o de conte\u00fado."},{"@type":"BreadcrumbList","@id":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2020\/11\/16\/qual-o-roi-do-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.santaaquisicao.com.br\/"},{"@type":"ListItem","position":2,"name":"Qual \u00e9 o ROI do Marketing Digital?"}]},{"@type":"WebSite","@id":"https:\/\/blog.santaaquisicao.com.br\/#website","url":"https:\/\/blog.santaaquisicao.com.br\/","name":"Blog Santa Aquisi\u00e7\u00e3o","description":"Ag\u00eancia de Marketing","publisher":{"@id":"https:\/\/blog.santaaquisicao.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.santaaquisicao.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blog.santaaquisicao.com.br\/#organization","name":"Santa Aquisi\u00e7\u00e3o - Blog","url":"https:\/\/blog.santaaquisicao.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.santaaquisicao.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/10\/Logo_Santa_V_1080x1080.png","contentUrl":"https:\/\/blog.santaaquisicao.com.br\/wp-content\/uploads\/2020\/10\/Logo_Santa_V_1080x1080.png","width":1080,"height":1080,"caption":"Santa Aquisi\u00e7\u00e3o - Blog"},"image":{"@id":"https:\/\/blog.santaaquisicao.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Santa-Aquisi\u00e7\u00e3o"]},{"@type":"Person","@id":"https:\/\/blog.santaaquisicao.com.br\/#\/schema\/person\/b6be3878b1da5d360f78eaa568ddd04b","name":"blogsantaaquisicao","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/bad57e1121c948e40530baf23d9c95b4f265ce4df4a71fc303a81e5b036d6b66?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bad57e1121c948e40530baf23d9c95b4f265ce4df4a71fc303a81e5b036d6b66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bad57e1121c948e40530baf23d9c95b4f265ce4df4a71fc303a81e5b036d6b66?s=96&d=mm&r=g","caption":"blogsantaaquisicao"},"sameAs":["http:\/\/blog.santaaquisicao.com.br"],"url":"https:\/\/blog.santaaquisicao.com.br\/index.php\/author\/blogsantaaquisicao\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/posts\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":2,"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/posts\/320\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/posts\/320\/revisions\/323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/media\/324"}],"wp:attachment":[{"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.santaaquisicao.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}