{"id":372,"date":"2021-05-12T18:45:14","date_gmt":"2021-05-12T21:45:14","guid":{"rendered":"https:\/\/blog.santaaquisicao.com.br\/?p=372"},"modified":"2021-05-12T18:52:08","modified_gmt":"2021-05-12T21:52:08","slug":"profissionais-de-marketing","status":"publish","type":"post","link":"https:\/\/blog.santaaquisicao.com.br\/index.php\/2021\/05\/12\/profissionais-de-marketing\/","title":{"rendered":"Profissionais de Marketing: O que s\u00e3o? O que fazem?"},"content":{"rendered":"\n

A gente sabe que o marketing digital possui in\u00fameras camadas, mas n\u00f3s sabemos, porque somos profissionais da \u00e1rea e isso se torna uma obriga\u00e7\u00e3o. N\u00e3o \u00e9 mesmo?<\/p>\n\n\n\n

Para te ajudar a entender um pouco mais sobre os profissionais especialistas para cada a\u00e7\u00e3o desejada e tamb\u00e9m te indicar um caminho inicial para sua campanha de 2021, preparamos esse conte\u00fado que certamente te ajudar\u00e1 a atender que cobrar do seu designer um conhecimento em redes sociais, n\u00e3o \u00e9 o certo a fazer. <\/p>\n\n\n\n

Mitos x Verdades<\/strong><\/h2>\n\n\n\n

– Tenho um profissional de Design e quero que ele fa\u00e7a minha campanha de redes sociais, \u00e9 obvio que ele tem que saber!<\/strong> MITO\u00a0<\/strong><\/h2>\n\n\n\n

O designer \u00e9 encarregado de encantar e fazer entender visualmente <\/strong>a mensagem que sua empresa deseja passar, mas antes disso, essa mensagem deve ser criada por um redator ou copywriter dentro de uma estrat\u00e9gia alinhada aos objetivos da campanha. <\/p>\n\n\n\n

Abaixo algumas das demandas que atribu\u00edmos ao nosso especialista em Design da ag\u00eancia:<\/p>\n\n\n\n

Cria\u00e7\u00e3o de materiais impressos, banners para site, identidade visual e at\u00e9 mesmo a arte do post para as redes sociais que foi criada pelo Social Media. Caso voc\u00ea tamb\u00e9m n\u00e3o tenha um Designer, fica tranquilo e vem falar conosco.<\/p>\n\n\n\n

– Contratei um freelancer para fazer minhas redes sociais e ele deveria saber fazer an\u00fancios.<\/strong> MITO<\/strong><\/h2>\n\n\n\n

Social media possui uma estrat\u00e9gia diferente de performance (an\u00fancio<\/strong>). Voc\u00ea deve exigir de um especialista de conte\u00fado nas m\u00eddias sociais, todo o mapa estrat\u00e9gico para a execu\u00e7\u00e3o da campanha.\u00a0<\/p>\n\n\n\n

E o que contempla? <\/p>\n\n\n\n

Calend\u00e1rio de conte\u00fado, linha editorial, mapa de persona, cria\u00e7\u00e3o de textos persuasivos e  cria\u00e7\u00e3o de imagens (sim, alguns profissionais de social media sabem criar artes, anulando assim a contrata\u00e7\u00e3o de um designer). <\/p>\n\n\n\n

– Contratei um profissional para gerenciar minhas campanhas de an\u00fancios e ele deve me entregar relat\u00f3rios de m\u00e9tricas mensalmente.<\/strong> VERDADE<\/strong><\/h2>\n\n\n\n

Mais que isso, a rela\u00e7\u00e3o e intera\u00e7\u00e3o entre voc\u00eas precisa ser frequente, as m\u00e9tricas precisam ser sempre analisadas para que assim sejam criados novos planos de a\u00e7\u00e3o para os an\u00fancios que n\u00e3o est\u00e3o performando. <\/p>\n\n\n\n

Voc\u00ea, ou o l\u00edder respons\u00e1vel, n\u00e3o tem como regra entender todos os dados, seu profissional especialista, SIM<\/strong>, ele precisa te entregar o que significam as dezenas de possibilidades de an\u00e1lises das m\u00e9tricas dispon\u00edveis dentro do Analytics.<\/p>\n\n\n\n

O que voc\u00ea deve exigir?\u00a0<\/strong><\/p>\n\n\n\n

Habilidades de copywriting, relat\u00f3rios prontos, entender as tend\u00eancias e a concorr\u00eancia para definir as melhores palavras-chave, entendimento do p\u00fablico e persona, e encontros frequentes de alinhamento.<\/p>\n\n\n\n

Agora que j\u00e1 sabe as fun\u00e7\u00f5es de cada profissional, pode ent\u00e3o come\u00e7ar a investir agora mesmo no online.<\/p>\n\n\n\n

Mas para alcan\u00e7ar bons resultados em suas campanhas este ano, \u00e9 importante que suas a\u00e7\u00f5es sejam feitas corretamente por profissionais especializados nessas \u00e1reas, caso sua empresa esteja sem uma equipe dedicada, conte com a nossa experi\u00eancia.<\/p>\n\n\n\n

At\u00e9 o pr\u00f3ximo artigo.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A gente sabe que o marketing digital possui in\u00fameras camadas, mas n\u00f3s sabemos, porque somos profissionais da \u00e1rea e isso<\/p>\n","protected":false},"author":1,"featured_media":379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[4],"tags":[],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"yoast_head":"\nProfissionais de Marketing: O que s\u00e3o? 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